See how your website appears to AI search tools — and how to improve it

Tells the AI what sector you operate in — competitor search and analysis will be tailored accordingly for any business type.
Used to find genuinely local competitors — overrides any location detected from your website.
Describe your ideal client — competitor rankings and AI simulation feedback will be tailored to this profile.
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Score by Dimension

How Your Score Is Calculated

GEO Scanner analyses your website across six dimensions that AI search engines — ChatGPT, Perplexity, Google AI Overviews, and Claude — use to decide which sources to cite in their answers. Each dimension is weighted by its impact on AI citation probability.

  • 📝
    Content Extractability25 pts
    Can an AI actually read and quote your content? This checks whether your key messages appear early on the page, whether paragraphs are a digestible length, whether your page title clearly describes what you do, and whether your content has been updated recently. AI tools are significantly more likely to cite pages updated within the last three months.
  • 🏢
    Entity & Authority Signals20 pts
    Does your site clearly identify who you are? This checks for your company name, address, and founding year in structured data or visible text; named team members with credentials and job titles; a descriptive H1 heading and meta description; a linked LinkedIn company page; and consistent branding across title, H1, and meta tags. AI tools are more likely to cite sources they can confidently attribute to a known entity.
  • ⚙️
    Technical & Bot Access20 pts
    Can AI crawlers actually reach and process your content? This checks whether your robots.txt blocks AI bots such as GPTBot, ClaudeBot, or PerplexityBot; whether you have JSON-LD schema markup (Organisation, Reviews, FAQ, Article); whether a sitemap.xml exists; how quickly the page loads; and whether core content is visible in the raw HTML without requiring JavaScript to run.
  • ⭐
    Social Proof & Credibility20 pts
    Do third parties validate your claims? This checks for genuine customer reviews and testimonials (especially with names and roles attributed); case studies with specific, measurable outcomes such as "reduced costs by 30%" or "saved 8 hours per week"; and whether your copy uses industry-specific language that matches the terminology your target clients would use in a search. This is consistently the weakest dimension for professional services firms — and the highest-impact one to fix.
  • ❓
    Query-Answer Structure10 pts
    Is your content structured the way AI tools expect? This checks for an FAQ section (and ideally FAQPage schema markup); H2 or H3 headings phrased as questions your clients actually ask; and bulleted or numbered lists. AI tools are significantly more likely to quote pages where content is already formatted as a direct answer to a question — the closer your content resembles the answer, the more often it gets cited.
  • 🛡️
    E-E-A-T Signals5 pts
    E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the framework Google and AI tools use to assess source quality. This checks for a linked About page with real team information; a Privacy Policy linked from the footer; a Contact page; and mentions of awards, accreditations, professional memberships, or regulatory authorisations. These signals tell AI tools your site belongs to a real, accountable business rather than an anonymous or low-quality source.

A score of 60+ indicates AI tools can generally find and cite your site. Below 40 means significant gaps exist that are actively reducing your visibility. The full breakdown — with specific fixes for every gap found — is in the email report.